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Japan’s thrilling victory over Samoa on Saturday set a new record the most-watched local live event, with tens of millions tuning in to watch the Brave Blossoms take one step closer to a first ever quarter-final appearance at the Rugby World Cup.
Local reports said that the 38-19 win over Samoa received a peak TV audience share of 46.1 per cent, which is already believed to be the most-watched event of the year in Japan, surpassing Naomi Osaka’s Australian Open final victory over Petra Kvitova.
But it’s understood that the final number of viewers has also exceeded the previous all-time record for a live TV event, which coincidentally previously stood as Japan’s victory over Samoa at the 2015 Rugby World Cup, which attracted a viewership of more than 25m people.
Once the final number of viewers who tuned in to Nippon TV’s free-to-air broadcast of Saturday’s match at the City of Toyota Stadium, it’s expected to exceed that number considerably.
World Rugby have also confirmed that the number of fans who attend the designated match zones across the country is set for a new record, with more than 700,000 people attending the sites during the World Cup so far.
Rugby World Cup team of round three
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More than 150,000 fans watched Japan’s win at the weekend, some 20,000 more than the number that turned out for the Brave Blossoms’ stunning upset victory against Ireland, and it means that the existing pool stage record of 770,000 fans set at the last World Cup in England stands to be broken.
World Rugby Chairman Sir Bill Beaumont said: “This remarkable Rugby World Cup continues to gather momentum and it is exciting to see that it is attracting new fans here in Japan, as reflected by the record free-to-air audience share for Japan versus Samoa and the huge Fanzone attendances.”
Japan’s final pool match could yet exceed that number even further, with their Pool A clash poised to be a winner-takes-all showdown to determine who progresses to the quarter-finals of the World Cup.
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