’s beauty editor-at-large Pat McGrath founded her eponymous make-up line in 2016; unveiling a collection of luxurious palettes, lipsticks and glosses, as well as foundations and eye make-up. McGrath’s beauty mantra is about “the power of transformation”, and her range promises to contain a product for everyone – crucially one that will enhance how you feel as well as how you look. A glow is but one of the many side-effects of use.
Her contributions don’t end there: she also set up the Charlotte Mensah Academy, which equips aspiring young Ghanaian stylists with hairdressing skills.Meaning “to cocoon oneself” in Ebira, a Nigerian dialect, Epara offers indulgent, thick and luxurious formulas that help to nourish and protect the skin. Utilising ingredients from African soil, the brand, says founder Ozohu Adoh, was “born out of a need to provide luxury skincare products to women with dark skin tones.
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