NEW DELHI: China's Xiaomi Corp is shedding its image as a budget brand by widening its India product portfolio to include pricier, high-spec smartphones and smart TVs, a senior company executive said on Monday.
But Xiaomi's more expensive smartphones face stiffer competition from Samsung and Chinese rivals Oppo and Vivo. And technology analysts say it is seen as a cheap or budget brand by customers. "We are inching up in the entire ASP curve," Muralikrishnan B, the Chief Operating Officer of Xiaomi's India unit told Reuters."There is acceptance coming in at the higher end of the price band and in our definition higher end is now 30,000 "Xiaomi's range of smart TVs, priced from 11,999 to 54,999 rupees, and other internet-enabled products have also helped bolster its smartphones sales and brand image.
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