NEW YORK - The biggest reputational risk Facebook and other social media companies had expected in 2020 was fake news surrounding the US presidential election. Be it foreign or domestic in origin, the misinformation threat seemed familiar, perhaps even manageable.
Part of the reason is that social media algorithms are geared to appeal to someone's habits and interests: the emphasis is on likeability, not accuracy. Changing that would require Facebook, Twitter and other such companies to alter what people see on screen. That approach - known as"accuracy nudge intervention" - from social media companies could limit the spread of misinformation, the report concluded.
In Iran, a fake remedy of ingesting methanol has reportedly led to 300 deaths, and left many more sick. 'Immediate positive impact' Facebook took a hammering over Russia's interference in the 2016 US election. Having been accused on Capitol Hill of ignoring the allegations, Facebook conceded the following year that up to 10 million Americans had seen advertisements purchased by a shadowy Russian agency. As evidence mounted about how Russia had used Facebook to sow division, company CEO Mark Zuckerberg apologised.
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