Why hair care entrepreneur Amy Ngo believes in the retail experience

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Amy Ngo is bucking the trend. When many brands reconsider their brick and mortar plans , the entrepreneur is planning to open 65 outlets across the island in the next three years through a combination of franchising and her own efforts. “Traditionally, online platforms are advertisements to encourage people to come down to the store. Now, stores have become advertisements...

Amy Ngo is bucking the trend. When many brands reconsider their brick and mortar plans , the entrepreneur is planning to open 65 outlets across the island in the next three years through a combination of franchising and her own efforts.

She recalls how her interest in the industry started at a young age when she would accompany her mother for hair appointments and ask the owner of the salon to give her minor tasks to complete. “I believe the professional organic scalp treatment packaged in home care kits will become an enormous market since they provide immediate results at a fraction of the cost and in the comfort of your own home,” says Ngo.

 

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