There's no need to go to a museum to admire works of art while on vacation. Now the artworks come to you, right in your hotel room . In recent years, hotels have transformed themselves into veritable galleries, offering their guests genuine artistic experiences.
Story continuesThis strategy is nothing new: in 1984, the American entrepreneur Ian Schrager commissioned a series of photographs by Robert Mapplethorpe for the "first boutique hotel in history," the Morgan in Manhattan. But the "art hotel" has gained considerable ground in the last five years, as evidenced by The
SiloHotel in Cape Town, South Africa. This five-star hotel occupies the top five levels of a concrete former grain silo complex, which has also been home to the Zeitz Museum of Contemporary African Art (MOCAA) since 2017.This proximity to MOCAA greatly influenced the design of the hotel, which was entrusted to the collector and owner of The Royal Portfolio hotel group, Liz Biden. She chose to exhibit established and emerging African artists such as Cyrus Kabiru, Mahau Modisakeng and Nandipha Mntambo in the hotel's 30 rooms and suites, as well as in the lobby and the hotel's various other spaces.
"I have always included wonderful art at each of The Royal Portfolio properties. Art brings a space to life, it creates warmth and tells stories. But moreover, art takes you on a journey which evolves as we evolve," said Liz Biden. "Our guests love to enjoy the art collection at our properties. The Silo Hotel takes that art experience to a new level with a focus on contemporary African art..." headtopics.com
Art consultants and selfie addictsThe boundaries between art galleries and hotels are becoming increasingly blurred as hotel groups surround themselves with art consultants and exhibition curators to personalize their properties. The owners of theWythe
signed up Kimia Kline to curate the art programming at this luxury establishment, located in the trendy Brooklyn neighborhood of Williamsburg. She compiled a collection of sketches and works on paper by contemporary artists from the Big Apple, including Katherine Bradford, EJ Hauser, Russell Tyler and Annette Wehrhahn.
"Having these incredible drawings and paintings on our walls gives the hotel a real soul and connects our guests to artists they might not have ever heard of otherwise," Kimia Kline told Citizen Femme. "Our programming is always free and open to the public, allowing access to literally everyone."
While hotel industry professionals see art as an opportunity to add a little more soul to their establishments, it can also help raise their profile on social networks. At theDolder Grand Read more: Yahoo Singapore »
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