“There’s a shock when you see multiple people leaving; it’s like, oh, is there something I’m not seeing?” said Ms Tiff Cheng, 27, who left her job in digital marketing in July along with five of her close friends at the 40-person agency. “Is it my time to leave as well?”
So, quitting begets more quitting, a challenge that employers cannot always solve with raises or perks. Even a single resignation notice can breed a “hot spot,” said Professor Will Felps, who teaches management at the University of New South Wales and was an author of a study of turnover contagion. “It’s always really scary to make a decision to leave your job, and it was nice to be able to see other people were doing it,” Ms Cheng said. “It didn’t feel as lonely, or like I was an outsider.”
“If you Google banana breads, there’s over a million recipes online, and they’re all going to be good, but they’re all slightly different,” she said. “You have to choose your own recipe.” “It’s a huge decision,” said Professor Anthony Klotz, an organizational psychologist at Texas A&M University. “If you Google how to resign from your job, there’s lots of conflicting guidance. Those answers are not in a company handbook. It makes sense people reach out for sounding boards from trusted others.”
The payoffs for some pandemic quitters have been significant. Ms Nikissa Granados, 26, was weighing whether to leave her job at an Orange County, California, school in 2020 to do freelance social media marketing. She made the leap after seeing two of her teammates resign.
Cannot win them,join them; trendy COVID-19 🤔
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