Vietnam's richest man bets US$2b to sell cars to US

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We’ll be curating stories from management guru John Bittleston and making them free to read.VinFast follows a long list of Chinese carmakers that have also had ambitions to sell vehicles in the US going back more than a decade. Though the plans have yet come to fruition, Guangzhou Automobile Group Co, Zotye Automobile Co and others have set up local sales units and research-and-development operations to show just how serious they are.

And VinFast will have to overcome an even more daunting task of winning over demanding consumers in the US and other developed markets, where emissions and crash standards are stringent. Many consumers prefer a second-hand Honda Motor Co or Toyota vehicle over a new car with an unfamiliar brand name, Mr Dunne said. The Vietnamese carmaker will need to produce at least 100,000 vehicles a year to be cost competitive, develop a global brand and establish a parts-and-services network, he said. Still, VinFast has an opportunity to crack smaller South-east Asian markets, Mr Dunne added.

 

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