US menswear retailer Brooks Brothers, founded in 1818, files for bankruptcy

NEW YORK - Brooks Brothers, the retailer known for dressing the great and good of the United States since 1818, filed for bankruptcy on Wednesday , buckling under the pressure from the coronavirus pandemic after years of faltering sales as customers embraced more casual apparel and sales shifted online.

The bankruptcy is the latest high-profile retail fall during the pandemic, which has caused widespread store closures and sales declines. Since May, major names like J C Penney, Neiman Marcus and J Crew have all been pushed into Chapter 11 proceedings. The chains, including Brooks Brothers, plan to keep operating, though likely in a pared-back fashion.

Brooks Brothers, known for its suits and preppy clothes, has been hit especially hard by the virus crisis. It is an era of remote work and job interviews through Zoom, and the postponement of celebrations like weddings, bar mitzvahs and graduations. Brooks Brothers has a unique and rich connection to American heritage and culture. It has dressed all but four US presidents and its overcoats have been worn for the inaugurations of Abraham Lincoln, Barack Obama and Donald Trump, among others. It has outfitted Clark Gable, Andy Warhol and Stephen Colbert. Even Ralph Lauren started out as a salesman at Brooks Brothers in New York.

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