Uber launches service with taxi drivers in Colombia

BOGOTA : Ride-hailing app Uber Technologies Inc will offer access to its platform to regular taxi drivers in Colombia, it said on Wednesday, replicating a move it has already rolled out in other countries in Latin America and Europe since last year.

As in other countries, Uber has faced serious challenges in Colombia amid accusations of unfair competition, which resulted in authorities ordering the company to halt operations in 2019, a decision which was overturned by a court last year. "Having taxis on the platform is a show of reconciliation ... it offers different alternatives for users," Marcela Torres, Uber's general manager in Colombia, said during a virtual press conference.

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