The messaging platform has a range of"enforcement" options for dealing with content in violation of its policies, each of which carries its own potential risks and costs."Twitter has shown a newfound willingness to enforce its policies," said Daniel Kreiss, a University of North Carolina professor specialising in politics and social media.
Twitter slapped a warning label on a tweet from President Donald Trump and a similar one from the White House which the company said violated its policy of"glorifying violence". Some of Trump's critics have called for him to be"de-platformed" for his conduct, but such a move could create a political firestorm by acting against a leader with 80 million followers.
At the same time, Livingston said, Twitter may be making a calculation that it can withstand the pressure as Trump moves further to the extreme. "The company needed to do what's right, and we knew from a comms perspective that all hell would break loose," spokesman Brandon Borrman told OneZero.
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