NBC's broadcast of the Tokyo Olympic Games opening ceremony drew 16.7 million viewers, the smallest US television audience for the event in the past 33 years, according to preliminary data from Comcast-owned NBCUniversal on Saturday .
The Tokyo opener TV audience declined 37 per cent from 2016, when 26.5 million people watched the Rio de Janeiro Games opener, and 59 per cent from 2012, when 40.7 million people watched the London ceremony. Major absences included former Japanese Prime Minister Shinzo Abe, who had wooed the games to Tokyo, and top sponsors, as the event faced strong opposition in COVID-fatigued Japan.
NBCUniversal has aggressively pushed its digital platforms this year, and views the Olympics as a vital driver of subscribers for its Peacock streaming service.
i nvr even watch it. like y r we doing olympics even?
sign of the times
OK so now the media company that paid billions for the global TV rights had their televised bore fest, can we focus on getting the athletes in and out as safely as possible?
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