Tokyo Olympics opening draws 16.7 million viewers for NBC, a 33-year low

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NBC's TV broadcast of the Tokyo Olympic Games opening ceremony drew 16.7 million viewers, the smallest TV audience for the event in the past 33 ...

REUTERS: NBC's TV broadcast of the Tokyo Olympic Games opening ceremony drew 16.7 million viewers, the smallest TV audience for the event in the past 33 years, according to preliminary data provided by Comcast-owned NBCUniversal on Saturday .

Friday's audience reflects a steep drop, despite difficult comparisons with previous opening ceremonies when viewers had fewer options for streaming content. The previous 33-year low for a summer Games opening ceremony was for the 1992 Barcelona Games, when 21.6 million people tuned in. The opener for the 1988 Seoul Games attracted 22.7 million viewers.The Rio, London, Barcelona and Seoul numbers reflect final ratings data not yet available for the Tokyo Games opener.

 

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