A woman’s beauty has been rated on many levels, such as in terms of the ideal body ranking and the recently announced Miss Universe. Suffice to say, these are usually dominated by young ladies in their prime age. In Japan though, there is a beauty contest for older women, specifically termed as bimajo.
Bimajo can roughly be translated as “beautiful witch”. It is used to refer to women aged 35 and above but look very young for their age, as if through magical means. The contest is currently in its 10th year running, and as many as 1200 women all over Japan entered this year’s contest on 5 Dec. In a quest to find the “Best of Bimajo”, this year’s contest has selected the queen from five finalists and the past nine winners.
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