NEW DELHI - An assortment of Indian video-sharing apps are competing to take over the commanding position that TikTok enjoyed in the country until it was banned in June.
One of the Indian front-runners is Roposo, which brands itself as"India ka apna video app" . It has seen monthly active users rise from 15 million in June to 60 million last month. "The whole team was up for the whole 48 hours trying to keep up with the users," he told The Straits Times.The engineering team at Chingari, for instance, has doubled from seven to 14.
Chingari, on the other hand, announced a countrywide talent contest on July 15 with a 10 million-rupee top prize as well as 500,000 rupees for each state-level winner."We feel we have a very short window of three to six months to fill this void that TikTok has left," added Mr Ghosh, referring to a possibility that TikTok could return if it meets the Indian government's conditions and recoup its users.
Mitron CEO and founder Shivank Agarwal told The Straits Times that the Indian market is big enough for players to grow beyond TikTok's core base that catered to young users focused on humour."The good thing was that we were growing rapidly even when TikTok was already there," he said, adding there are opportunities in smaller cities and towns as well as in the age segment beyond 40.
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