Since he joined Lazada three years ago, Mr Niwattana Assawarakse has been helping sellers in Thailand succeed in more ways than one. “My role is to encourage sellers to maintain or accelerate their fulfilment rate,” said Mr Niwattana, 41, an operations logistics excellence manager with Lazada Thailand.
It is people like Mr Niwattana – one of Lazada’s over 9,000-strong global talent pool – who have cemented the company’s standing as a major player in the Southeast Asian e-commerce space since its founding in 2012. Said Mr Andy Huang, chief logistics officer of Lazada Group: “Our logistics capabilities have enabled us to provide best-in-class delivery service to consumers across the region. This re-branding reflects the significant progress we have made over the years.”
Lazada Logistics aims to provide hassle-free end-to-end services for businesses – from first-mile pick-up, storage and packing to last-mile delivery and returns. From around the region, stories emerged of employees going the extra mile, including those who soldiered on to deliver huge televisions in cardboard boxes via boats because of heavy floods in Jakarta, or having to walk kilometres just to get to work when public transport was suspended during lockdowns in the Philippines.
Fittingly, passion extends both ways – Lazada Logistics has made it a priority to be closely attuned to the needs and well-being of its workers. Recently, an initiative called LazadaCARES was rolled out that comprised access to free vaccination, care kits and a one-time cash token of appreciation in some of the markets.
Lazada went into logistics too by sidelined other logistic companies!
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