The buzzwords reflecting the frustration of China's young generation

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Originally an anthropological term, 'involution', or 'neijuan' in Chinese – literally translated to an inward curling – refers to a social concept where population growth does not result in productivity or improved innovation.

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However, when he started his own restaurant business in 2018, Sun Ke soon realized that big franchises and delivery platforms already dominated the market. He was too late to the race. "The young continue to feel if they don't work hard or participate in competitions they will be ousted by society, but they don't see a breakthrough for themselves despite their repeated efforts," said Professor Biao Xiang from the University of Oxford.

This means the young generation like Sun Ke have witnessed the success of their parents - seeing them build their own wealth from scratch. It began after a forum user stated that although he had not been working for the past two years, he did not see this as a problem - very much going against the traditional definition of success in China."Only by lying flat can one become the measure of all things," he wrote - and thus the concept of "lying flat" was born.

 

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