BusinessTesla Inc Chief Executive Officer Elon Musk finally made good on his promise to sell"Tesla Tequila" - two years after teasing the effort in a tweet, and the US$250 bottle quickly flew off the virtual shelf.FILE PHOTO: SpaceX owner and Tesla CEO Elon Musk arrives on the red carpet for the automobile awards"Das Goldene Lenkrad" given by a German newspaper in Berlin, Germany, November 12, 2019. REUTERS/Hannibal Hanschke
06 Nov 2020 05:00PMShare this contentBookmarkREUTERS: Tesla Inc Chief Executive Officer Elon Musk finally made good on his promise to sell"Tesla Tequila": two years after teasing the effort in a tweet, and the US$250 bottle quickly flew off the virtual shelf.
The agave-based liquor, which was touted as"Teslaquila" two years ago, was currently out of stock on the company's website. Pictures revealed a sleek, lightning bolt-designed bottle, a lot different than what Musk imagined when he touted the Tequila. headtopics.com
AdvertisementAdvertisementMusk tweeted the idea of 'Teslaquila' on April Fool's day in 2018, which many of his followers thought was a joke. However, his efforts to trademark the drink in October of that year were frowned upon by Mexico's tequila producers. (https://reut.rs/2TZW5Wk)
Mexico's Tequila Regulatory Council had at the time argued the"name 'Teslaquila' evokes the word Tequila ... (and) Tequila is a protected word."According to the website, Tesla Tequila will be available only in selected U.S. states, including New York, California and Washington.
(Reporting by Maria Ponnezhath in Bengaluru; Editing by Krishna Chandra Eluri and Bernard Orr) Read more: CNA »
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