Taiwanese chain RT-Mart accused of fat shaming for calling large-size women's clothing 'rotten'

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RT-Mart later apologised, saying that it was 'deeply sorry for the inappropriately worded marketing material and the offence it caused.' . Read more at straitstimes.com.

HONG KONG -"Slim.""Beautiful.""Rotten.""Extra Rotten.""Rotten to the Core." Those were the size descriptions for women's clothing, ranging from small to XXL, that a Taiwanese chain, RT-Mart, slapped on a chart measurements in one of its superstores in China.

Soon, photos of the chart, which specified that the clothes were for women between the ages of 18 and 35, began circulating online Nov 11, China's Singles' Day, an annual online shopping extravaganza concocted by e-commerce behemoth Alibaba as an alternative to Valentine's Day. Alibaba is a major shareholder of RT-Mart.

In 2016, after women - and some men - on social media began posting photographs of their waists behind a vertical piece of A4 paper to boast of their small sizes, others mounted a different campaign. "Two of society's most nauseating standards: women's figures and men's heights," a blogger named Laphro said on Weibo.

Some of the anger appears to have been directed toward the chain's Taiwanese owners, as tensions grow between Beijing and the self-governed island, which China claims. A few users found the chain's apology insufficient and said they would boycott its superstores for offending customers in mainland China.

 

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