CATALIST-LISTED e-commerce player Synagie Corporation on Thursday said it has signed a Memorandum of Understanding with Henkel Singapore to manage the distribution and sales of Henkel's beauty care brands in Singapore and within the region.
The agreement will see Synagie manage and expand the online and offline distribution of Henkel's beauty care brands including Schwarzkopf, Dial and Theramed in Singapore, Malaysia, Vietnam, Philippines and Indonesia, the company said. As part of its 'new retail' services, Synagie will promote the distribution and sales of Henkel's brand products on online channels such as e-marketplaces, and offline channels such as brick and mortar beauty chain stores or supermarkets in the region, it said.
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