Synagie Corporation, Henkel Singapore

Synagie Corporation, Henkel Singapore

Synagie inks deal with Henkel Singapore to distribute beauty care brands in SE Asia

Synagie inks deal with Henkel Singapore to distribute beauty care brands in SE Asia

15.8.2019

Synagie inks deal with Henkel Singapore to distribute beauty care brands in SE Asia

CATALIST-LISTED e-commerce player Synagie Corporation on Thursday said it has signed a Memorandum of Understanding (MOU) with Henkel Singapore to manage the distribution and sales of Henkel's beauty care brands in Singapore and within the region. Read more at The Business Times.

The agreement will see Synagie manage and expand the online and offline distribution of Henkel's beauty care brands including Schwarzkopf, Dial and Theramed in Singapore, Malaysia, Vietnam, Philippines and Indonesia, the company said.

The company defines 'new retail' as the combination and integration of both online and offline commerce to provide a seamless shopping experience for consumers.

"When implemented, consumers will no longer need to think in terms of separate shopping channels and will be able to use both at the same time for product research, comparison and product purchase including home delivery for their orders."

Read more: The Business Times
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