Starbucks links with Amazon Go for first cashier-less cafe

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NEW YORK: Starbucks\u0027 newest cafe lacks one element most customers are used to seeing: Cashiers. The global coffee chain on Thursday (Nov 18) opened its first ever location in partnership with Amazon Go, the e-commerce giant\u0027s brick-and-mortar convenience store, where customers can sit at a table with

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NEW YORK: Starbucks' newest cafe lacks one element most customers are used to seeing: Cashiers.

Hit by a US labour crunch, Starbucks and other companies are expanding labour-saving technology like artificial intelligence, robotics and digital touch screens. US restaurant staffing levels broadly are still at least 10 per cent lower than before the pandemic, helping boost margins, said Rabobank analyst Tom Bailey.

The pandemic pushed people to place more orders online for carry out, delivery and drive-thru. To keep up, Starbucks shifted its development strategy to new store formats, adding pickup-only locations in urban areas, as well as traditional cafes and suburban drive-thrus.

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