South Korean credit card offers personalisation inspired by tech giants

SEOUL - Imagine an app for a credit card that analyses your spending, alerts you to shopping deals that you are interested in, and offers you all kinds of exciting content on"infinite scroll".

Personalisation is said to be the future for the financial sector, as more tech-savvy consumers turn to apps and online services for a more tailored experience. "They will know more than just account details and demographics; they will know exactly what makes their customers tick." The upgraded app also recommends products from an online mall operated by Hyundai Card and offers scrollable content tailored to the customer's needs and interests. This can include mobile games, shopping discounts, restaurant and cafe coupons and travel deals offered by Hyundai Card's various partners, and information about new financial products."We want the scroll to be infinite like YouTube, but right now we can only offer 100 to 150 items per customer," noted Mr Kim.

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