Broadcasting rights represent a significant growth area for women's soccer, with broadcast income currently accounting for an average of just 6per cent of clubs' total revenue, world governing body FIFA said in a report published on Wednesday.
The report analyses the women's football landscape through survey results from 30 leagues and 282 clubs in six key areas: sporting, governance, finance, fan engagement, players and COVID-19.Leagues that negotiate broadcasting rights exclusively for women's soccer generate, on average, higher revenue compared with leagues that do not, the report found.
"This report provides key insights into the reality of the women's game the many opportunities and challenges, on and off the pitch for players, clubs and leagues around the world," FIFA's chief women's football officer Sarai Bareman said. Women's teams that have access to better training facilities and those with a youth team structure have the best on-field results, the study says, with the level of qualification of coaches also having a direct bearing on results.
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