SINGAPORE - With the disruption posed by e-commerce, retail malls in Singapore are rapidly evolving beyond mere sales to introduce experiential- and activity-based concepts to entice returning customers, said a new paper by real estate consultancy Edmund Tie.
Ong Choon Fah, Edmund Tie's chief executive said:"Online commerce has given consumers an unprecedented luxury of choice and convenience through social shopping, peer-to-peer influence and round-the-clock access to vast repositories of information. For instance, Funan Mall which reopened in June this year, offers a rooftop Urban Farm, rock-climbing facilities, and an indoor cycling track among other flagship brands."From a nondescript lineup of IT stores, Funan has evolved far beyond a hangout for techies to become a vibrant space where shoppers, families and hobbyists can shop, eat and play," Edmund Tie said.
In addition, Edmund Tie said that pop-up retail, which originally served as testbeds for new products or e-businesses taking a leap into brick-and-mortar, is now fast gaining traction even among established brands, and offers another avenue through which physical retail can attract footfall.
goods can go online but not services
Bad idea...many shops in Funan already struggling despite place look busy. Patrons drop by indulge their activities or sports w/o spending much time on shopping or...maybe they do...but ocassionally
Never let online companies like AMAZON in Singapore! it will kill all those nice malls. Learn from USA!
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