Singapore government uses cringey but hilarious ‘uncle-aunty’ type messages to remind people to save water, energy

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Aesthetics that will make any uncle or aunty proud.

Singapore’s Sustainability and Environment Ministry took inspiration from senior Singaporeans for its latest public service announcement. ― Picture via Facebook

Yes, we are talking about those images along the lines of a happy smiling sun and a positive affirmation that will either make you laugh out loud or hit the mute icon.Recognising the social currency of said greeting style, Singapore’s Sustainability and Environment Ministry came up with a series of eco-friendly reminders to inspire everyone to be mindful of the environment and minimise waste.

For the uninitiated, older men and women in places like Singapore and Malaysia are referred to as uncle and aunty by younger people as a sign of respect despite not being related. Forgoing any formality, the Ministry embraced its humorous side by writing in a tone mimicking those messages.“Gd morning take care always. Send to your family and friends... gd things must share. Rmb to be grateful and save our earth daily ,” the post read.

 

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