The sight of thousands of cheering supporters at an election rally in Serangoon Stadium in 2015 remains etched in Mr Benjamin Lim's mind. Since then, the 30-year-old has looked forward to attending another rally at the next election.
He is not alone. Voters whom The Sunday Times spoke to lauded the convenience of electronic campaigning, which allows them to get information easily and at their convenience. That said, they agreed that ground engagements are irreplaceable, as are the sights and sounds of rallies. Mr Amex Chew, a 56-year-old who works in sales and lives in Holland-Bukit Timah GRC , said he enjoys the convenience of getting information from the political parties at any time that he wishes.
"Those who normally would be apathetic about politics would be excited - social media has that effect," he said. "The comments made during parties' live sessions suggest the strong presence of supporters, which means that parties may be preaching to the converted," she said. He is also unaware of the televised constituency political broadcasts which have been introduced for the first time this year in place of physical rallies.
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