Sex toys to tea: Taiwan celebrity loses China endorsements in Olympic row

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Taiwanese entertainer Dee Hsu (XIao S) lost several endorsement deals with Chinese brands in recent days after she called Taiwanese players 'national athletes' on Instagram.

Tokyo has been Taiwan's best Olympics to date with two golds, four silvers and four bronze. One of those golds came Saturday when Lee Yang and Wang Chi-lin beat China's Li Junhui and Liu Yuchen to claim the island's first Olympic badminton title.

China's authoritarian leaders regard self-ruled, democratic Taiwan as a part of Chinese territory and have vowed to one day seize the island, by force if needed. Taiwanese entertainer Dee Hsu, a former variety show host who has a huge following in China, has lost several endorsement deals with Chinese brands in recent days after she called Taiwanese players "national athletes" on Instagram.

"Osuga firmly supports the unification of our motherland and firmly opposes all comments and actions that attempt to split the country," it wrote on Weibo. China is going through an intensely nationalist period under President Xi Jinping and consumer boycotts of brands have become commonplace, often whipped up and supported by state media.

 

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