Savouring style: Inside Louis Vuitton’s Bangkok restaurant helmed by superstar chef Gaggan Anand

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The brand's first restaurant in South-east Asia is part of destination concept LV The Place.

BANGKOK – At the newest culinary hot spot in Bangkok, diners dressed in Louis Vuitton eat with their hands. Laughter echoes off the walls, mingling with the clink of glasses and music by rock bands such as Fleetwood Mac and The Cure.Opened at the end of February at Gaysorn Amarin, the Thai city’s latest luxury shopping centre, it is part of the French luxury house’s bigger destination concept called LV The Place Bangkok.

Nestled above the neon-lit thoroughfares, however, lies the real highlight of LV The Place Bangkok – Gaggan at Louis Vuitton. It is a refreshing departure from the white tablecloths and stiff formality often found in other upscale eateries. Here, monogram flower lamps, playful fringed curtains and servers clad in Louis Vuitton from top to toe set the stage for experiential dining that transcends the ordinary.

During an exclusive interview with The Straits Times on March 14, the 46-year-old chef discusses his style, crediting Louis Vuitton for helping him discover his fashion persona. “I don’t do high street and I don’t see myself in suits either. But I started buying a lot of LV when Virgil Abloh took over and started doing oversized shirts,” he says.

A meringue of celery sits atop edible soil in Above From Below, part of the 17-course dinner. PHOTO: LOUIS VUITTONwhere a sphere of yogurt sits atop a leaf of popping candy, now bears the unmistakable imprint of Louis Vuitton’s monogram. Spurred by the success of Sugalabo V, which offers an a la carte menu, Louis Vuitton began unveiling several other dining establishments and pop-ups in Japan, South Korea and France.

“The seasonal menu reflects my identity. It’s a fine balance where a prominent brand like LV should not overshadow me and I should not overshadow it,” says the chef, who sources his ingredients from local farmers whenever possible. His current creations exude maturity and polish, a testament to his remarkable evolution since the inception of his first Bangkok restaurant, Gaggan, in 2010.

He recounts: “I had zero money left. I had to take another job to stay afloat and I felt like I had lost my identity.” LV The Place Bangkok is at Unit 2F-S01-B, Second Floor, 496 Gaysorn Amarin, 502 Phloen Chit Road, Lumphini, Pathum Wan, Bangkok 10330. For more information or to make a reservation at Gaggan at Louis Vuitton, go toVisionary Journeys, the new exhibition at LV The Place Bangkok from the French maison, starts with a surreal journey through a tunnel.


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