Samsung removes S’pore ad about Muslim mother’s support for drag queen son after public criticism

The video was removed from all public platforms on Jan. 19.

20/1/2022 2:31:00 PM

Samsung removes S’pore ad about Muslim mother’s support for drag queen son after public criticism

The video was removed from all public platforms on Jan. 19.

Video removedIt also noted that the video"may be perceived as insensitive and offensive to some members of our local community". Samsung acknowledged that it has"fallen short" in this instance.Here's the full statement:Berita Mediacorp

The Muslim woman and her son appeared in one of the videos.One Muhammad Zuhaili, who claims to be be the director of Muhammad Zuhaili Services & Quran Centre, uploaded aThe statement, which was written in Malay, directly addressed the video, claiming it has sparked a lot of"confusion" within the Muslim community.

Read more: Mothership.sg »

Muslim mother loves her son Singaporeans: Actually no... Hmmm I believe its not a simple case of homophobia, rather, Muslims who are angry at Samsung for trying normalize something that is sinful in Islam, giving the wrong impression and endangering young Muslims' faith. I think its about cultural insensitivity as well.

Maybe if they can make video of my mum supporting my streaming hobby would be good as well... (I still remember my parents saying video games wont get me to uni. I never did. lmao) haven't watched, no more. 😳 Religion has divided us, gender has divided us, stupid politics and idiots have divided us ....gonna drink beer now.

Where got them, where got trouble aiya at this point anything can offend people, even this comment Walao this kind of company…… If you are scared to stand up for your own believes, why make them known to everyone else? Is either u post, don’t remove it or don’t post it at all. Bunch of 🐱 Typical android users

the subtle islamophobia in this comment section…

Samsung removes ad showing Muslim mother and drag queen son after online backlashSINGAPORE — An advertisement meant to tug at viewers’ heartstrings while promoting Samsung’s latest wearable products backfired after it drew public backlash for its portrayal of a Muslim mother expressing support for her drag queen son. If these ppl see from a wider perspective this video is all about mother's love and support to her child Singapore is a homophobic country. QED. Society getting very sensitive. Any spark can start a 🔥

Good. Wow, I didn't know that SG folks are equally as narrow minded as Malaysians. Why? A sad group of people who tries to ruin a vision of a mother's unconditional love. 'Public criticism' is pretty different from outright bigotry It's not homophobic. We do know the hidden message behind the ad. LGBT is not tolerated in Islam and Muslims are standing up for it. Be gay all you want but never try to normalize it in the context of religion. When you're tolerant of everything, then you stand for nothing.

no more gay ads ah hahaha gay got taken down Close minded individuals who can't see what mother's love looks like pfft

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What the fark is wrong? Can't a mother show support for her child regardless of gender orientation or whatsoever? Lime as if those people who criticise are freaking angels. Homophobia land doing its work What’s d farking prob sia. It’s not the 1920s .. Singapore: where homophobia thrives. Well that’s a step back Singapore

homophobia never looked so hot Samsung users are built different. please call it what it is: it’s homophobia, not ‘public criticism’

'It's a miracle': Boy treated with $3m drug donated by public can now walk with supportThis is great ! Happiest NEWS♥️ And yet forced to wear a mask so his immunity being stifled at such a young age. Terribly sad.

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Follow us on Telegram for the latest updates: https://t.me/mothershipsg Samsung Singapore has removed an online video advertisement portraying a Muslim mother's supportive relationship with her drag queen son. The video was removed from all public platforms on Wednesday (Jan. 19) after the brand received criticism from some netizens. Video removed Facebook post on the same day, Samsung said that it is aware of the backlash. It also noted that the video"may be perceived as insensitive and offensive to some members of our local community". Samsung acknowledged that it has"fallen short" in this instance. It added: "Samsung believes that innovation and growth are driven by diversity and inclusivity. We will certainly be more mindful and thorough in considering all perspectives and viewpoints for our future marketing campaigns." Here's the full statement: Was part of campaign to promote earbuds According to Berita Mediacorp , the ad was part of Samsung's"Listen to your Heart" campaign to promote the brand's earbuds and Galaxy Watch4 smartwatch. The campaign featured a series of videos with individuals listening to a message from a loved one through the earbuds while the smartwatch records their heart rate. The Muslim woman and her son appeared in one of the videos. Backlash Some Singaporeans criticised Samsung for openly featuring the tudung-wearing woman and her drag queen son. One Muhammad Zuhaili, who claims to be be the director of Muhammad Zuhaili Services & Quran Centre, uploaded a statement on his Facebook page on Jan. 19. The statement, which was written in Malay, directly addressed the video, claiming it has sparked a lot of"confusion" within the Muslim community. "The video conveys a clear message, that the sanctity of Islam is affected by the concept of 'openness' which does not take into consideration if something is halal haram, " it added. It also urged the Islamic Religious Council of Singapore (MUIS) and other Islamic groups in Singapore to take a"firm stance" on this matter. Hours later, Zuhaili posted another statement , saying: "Our previous press release about the video 'A mum's unflinching support for her Drag Queen son | Listen to your Heart' has received a number of reactions. We believe that the relevant authorities have played an important role to resolve this issue. [...] We also do not deny any group or individual's rights as we live in a unique country with various religious beliefs and ethnic groups. At the same time, we hope that the entire Muslim community in Singapore can play a part to educate and help the LGBTQ community." In a separate post on Facebook group , a netizen stated that the video was an"unfortunate attempt to push LGBT ideology into a largely conservative Muslim community". He also said the video was"trying to mainstream homosexuality into the public sphere". However, at the end of his post, he wrote: "We are against the ideology of mainstreaming homosexuality and transgenderism into a conservative society. We extend a hand of friendship and mercy to people grappling with same-sex attraction." Top images from Facebook & Jeremy Sim/Twitter. If you like what you read, follow us on