Samsung removes ad showing Muslim mother and drag queen son after online backlash

Samsung removes ad showing Muslim mother and drag queen son after online backlash

Samsung, Backlash

20/1/2022 9:45:00 AM

Samsung removes ad showing Muslim mother and drag queen son after online backlash

SINGAPORE — An advertisement meant to tug at viewers’ heartstrings while promoting Samsung ’s latest wearable products backfired after it drew public backlash for its portrayal of a Muslim mother expressing support for her drag queen son.

The advertisement in question was part of Samsung’s"Listen to Your Heart" series aimed at promoting its noise-cancelling earbuds and smart watch which features a heart rate monitor.Participants featured in the campaign would listen to a message from a loved one through the earbuds while their heart rate was monitored by the smart watch.

One of the participating pairs was a Muslim mother and her drag queen son, who thanked his mother for her unwavering support.The scene sparked outrage online, with netizens angered by its insensitivity to the Muslim community.Some netizens were also riled by what they felt was an attempt to normalise and push LGBTQ (lesbian, gay, bisexual, transgender or queer) ideology into a largely conservative Muslim community.

Read more: TODAY »

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Society getting very sensitive. Any spark can start a 🔥 Singapore is a homophobic country. QED. If these ppl see from a wider perspective this video is all about mother's love and support to her child

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Wednesday, January 19, 2022 The advertisement in question was part of Samsung’s"Listen to Your Heart" series aimed at promoting its noise-cancelling earbuds and smart watch which features a heart rate monitor. Participants featured in the campaign would listen to a message from a loved one through the earbuds while their heart rate was monitored by the smart watch. One of the participating pairs was a Muslim mother and her drag queen son, who thanked his mother for her unwavering support. The scene sparked outrage online, with netizens angered by its insensitivity to the Muslim community. Some netizens were also riled by what they felt was an attempt to normalise and push LGBTQ (lesbian, gay, bisexual, transgender or queer) ideology into a largely conservative Muslim community. Homosexuality remains a sensitive topic in Singapore, despite increasing calls for more acceptance of the LGBTQ community here. In its post, Samsung added that it"believes that innovation and growth are driven by diversity and inclusivity". "We will certainly be more mindful and thorough in considering all perspectives and viewpoints for our future marketing campaigns." Related topics