DUBAI - South Korea's soft power matches its economic achievements, President Moon Jae-in said on Sunday at the start of a Middle East tour expected to focus on business and trade opportunities.
" yearning for mutual happiness has fostered soft power just as strong as their economic might," he said, in a speech book-ended by sporting performances of taekwondo as well as of traditional dance. The craze has not escaped the Gulf region, with BTS the most streamed artist on Spotify last year in Saudi Arabia, usually seen as a bastion of Islamic conservatism.
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