Real lawsuit over virtual Hermes Birkin bags

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PARIS - French luxury group Hermes has started legal proceedings against a US artist over virtual versions inspired by its iconic Birkin bags.

Mason Rothschild creates digital art that he sells as non-fungible tokens, or NFTs, which can be traded online but ownership cannot be forged.

These have transformed digital items ranging from illustrations to memes into virtual collectors' items. He named the works depicting fanciful furry Birkin bags"MetaBirkins" and sold them on websites dedicated to selling NFTs."Defendant's MetaBirkins brand simply rips off Hermes' famous Birkin trademark by adding the generic prefix 'meta' to the famous trademark Birkin," it said in its complaint filed on Jan 14 in New York, a copy of which AFP obtained.

 

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