Promotions and patriotism: 'Battle Mode' Huawei sees China smartphone sales surge

SHANGHAI/HONG KONG: When 23-year-old Chinese student Aaron Huang started his hunt for an Android replacement for his Apple iPhone in April this year, it was clear which brand was trying hardest to win him over.

Huawei has lifted its China sales target for its consumer business group, said a company source, who was not authorized to speak on the matter and declined to be identified.Within Huawei, employees refer to current strategies as"Battle Mode" and it has stepped up the opening of new stores including"Experience Centers" in the style of Apple shops, other company sources said.

Firms like Chinese electronics retailer Gome and small businesses have been eager to lend a hand, linking Huawei phones with patriotic support. Huawei's overseas smartphone sales tumbled 28per cent in the second quarter from the previous quarter, Canalys data showed, but the full impact of the ban is not yet known.

Huawei declined to comment. It has previously said Hongmeng is designed for internet-of-things products and it prefers Android for its smartphones.

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