Power trip: Suit up and seize control with Power Fabric+ Foundation

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Armani beauty’s liquid foundation strengthens its formulation for your best face forward.

No fashion item encompasses power dressing like the Giorgio Armani suit of the 1980s. Making an indelible impression in the 1980 crime thriller American Gigolo, it was quickly adopted in the decade to come as the uniform for a generation of ambitious career women venturing into professional and political arenas traditionally dominated by men.

That same ethos is carried over in Armani beauty, the brand’s cosmetic arm established in 2000. Acclaimed by makeup artists and beauty aficionados worldwide for its quality formulas, Armani’s collection of luxe fragrances, skincare and makeup is meticulously developed by the designer himself to bring forth innate beauty rather than conceal it, inspiring confidence on the red carpet and in the boardroom alike for over two decades.

An immaculate complexion is achieved by first blending a high concentration of pure pigments to ensure flawless coverage and boldness of colour. A transformative liquid-to-powder technology in the foundation leaves behind a matte airbrushed texture that maintains a firm hold for up to 24 hours and is transfer-, water-, sweat- and heat-resistant*, giving the wearer full confidence that nothing smudges or smears as she goes about her day, even under a face mask.

 

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