Period poverty exists in Singapore – so I helped start a non-profit that gives out free pads to women

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Learning that women from low-income households struggle to afford this monthly essential inspired undergrad Kelly Hui and her friends to start Go With The Flow. To mark Menstrual Hygiene Day on Saturday (May 28), she tells CNA Women about the group's mission to eradicate period poverty in Singapore.

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Rice, canned food, instant noodles, biscuits, soap, toothpaste and detergent are common essential items found in bags given to the needy through distribution programmes in Singapore. The usual stuff.

We are a six-member all-women team, comprising sisters Evonne Chng, 30, and Elisa Chng, 35, Kristina Gweneth Simundo, Ranza Takeda Koay and Shakthi Mohan, who are all 21, and 22-year-old me.Period poverty, the inability to access menstrual products, is a silent but real and distressing issue for many low-income communities in Singapore. Watch how a non-profit, Go With The Flow, wants to reduce it – one free pad at a time.

One of the beneficiaries described every month as a battle between choosing a meal or a pack of pads. In a month where money is tight, she chooses to eat instead and creates makeshift pads by sticking double-sided tape onto diapers that her toddler can no longer fit into. But onward we pushed. We launched Go With The Flow in December 2020. The six of us are undergraduates, engineers and educators by day. By night, we were making period-positive infographics on Instagram, losing sleep together decorating our first three donation boxes and sending at least 15 cold emails a week to find a home for our next donation box.

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