People devote third of waking time to mobile apps

During 2021, billions were spent on apps, with TikTok, YouTube and Netflix leading the way.

App Annie, Mobile Phones

16/1/2022 9:00:00 AM

People were spending a lot of time in shopping apps – with Singapore, Indonesia and Brazil growing the fastest. 🛍

During 2021, billions were spent on apps, with TikTok, YouTube and Netflix leading the way.

3-min readIn 2020, UK regulator Ofcom found similar amounts of time spent, although its research included watching TV.TikTok was the most downloaded app worldwide, with users spending 90% more time there compared to 2020.The average time spent on mobile apps was four hours and 48 minutes, up 30% from 2019, App Annie's State of Mobile report indicated.

Of that time, seven out of every 10 minutes was spent on social, photo and video apps, with TikTok leading the way, the report suggested.YouTube was the most popular video streaming app worldwide, clocking up more than a million downloads in 60 different countries. Netflix came second in many regions.

Read more: Yahoo Singapore »

Beijing takes steps to reduce traffic, pollution during Winter OlympicsBEIJING: Aiming to reduce road traffic and pollution during the Winter Olympics, host city Beijing announced a series of measures on Friday (Jan 14), including a ban on heavy vehicles transporting construction waste, dirt, sand and gravel for nearly two months. In response to any forecast increase in air p

Beijing takes steps to reduce traffic, pollution during Winter OlympicsBEIJING : Aiming to reduce road traffic and pollution during the Winter Olympics, host city Beijing announced a series of measures on Friday, including a ban on heavy vehicles transporting construction waste, dirt, sand and gravel for nearly two months.In response to any forecast increase in air pollution

Japanese students injured in stabbing during entrance examsTOKYO - Several high school students sitting their university entrance exam in Tokyo were wounded on Saturday (Jan 15) in an apparent knife attack, Japanese media said. Public broadcaster NHK said three people were conscious after being injured in the morning when another student attacked them with a bladed object as they gathered to take their entrance exam at University...

Students injured in Tokyo stabbing incident during entrance exams: ReportsTOKYO: Several high school students sitting their university entrance exam in Tokyo were wounded on Saturday (Jan 15) in an apparent knife attack, Japanese media said. Public broadcaster NHK said three people were conscious after being injured in the morning when another student attacked them with a b

North Korea train makes rare arrival in China during border lockdown: ReportSEOUL: A North Korean cargo train pulled into a Chinese border town on Sunday (Jan 16), in what could be one of the first confirmed crossings since anti-coronavirus border lockdowns began, South Korea's Yonhap news agency reported, citing sources that said it was possibly picking up 'emergency materials'.

More people unable to refund CPF used for housing — here's how you can protect yourselfGetting a house in Singapore is not easy, at all. Given our limited land space, it’s honestly no surprise that our property prices are through the roof. Lame puns aside, we all have it hard when it comes to buying our first house, with so many barriers to applying for our first BTO flats. But thankfully, we can use the...

Read full article 12 January 2022, 4:12 pm · 3-min read People are spending a third of their waking time on mobile apps, research suggests People are spending an average of 4.8 hours a day on their mobile phones, according to app monitoring firm App Annie. In 2020, UK regulator Ofcom found similar amounts of time spent, although its research included watching TV. App Annie's indicates that apps were downloaded 230 billion times in 2021, while $170bn (£125bn) was spent. TikTok was the most downloaded app worldwide, with users spending 90% more time there compared to 2020. "The big screen is slowly dying as mobile continues to break records in virtually every category - time spent, downloads and revenue," said chief executive of App Annie, Theodore Krantz. The monitoring firm predicted that, by the second half of this year, TikTok would surpass 1.5 billion monthly active users. The average time spent on mobile apps was four hours and 48 minutes, up 30% from 2019, App Annie's State of Mobile report indicated. This was calculated across ten markets, including India, Turkey, the US, Japan, Mexico, Singapore and Canada. Users in Brazil, Indonesia and South Korea surpassed five hours per day. Of that time, seven out of every 10 minutes was spent on social, photo and video apps, with TikTok leading the way, the report suggested. Ad spend strong The mobile eco-system in general remains very healthy - with two million new apps and games launched in 2021 and the number of apps earning more than $100m up by 20%, according to the report. YouTube was the most popular video streaming app worldwide, clocking up more than a million downloads in 60 different countries. Netflix came second in many regions. Mobile gaming also grew - with people spending $116bn on them. Particularly popular were what the report called hyper-casual games such as Hair Challenge, in which players have to avoid getting their hair cut, and Bridge Race, in which players collect bricks and build stairs. Some users have complained about the number of ads in such games but app advertising generally is doing extremely well, with global spend topping $295bn last year. Story continues This suggests that concerns that Apple's privacy crackdown would damage mobile advertising are proving unfounded. In its iOS 14.5 update last year, iPhone users were given the option to say 'no' to having their data collected by apps. Well-being apps More people were turning to mindfulness apps to help them relax Some of the trends spotted in the research reflected wider changes, especially in how the pandemic has altered the way people live. For instance, people were spending a lot of time in shopping apps - more than 100 billion hours globally, with Singapore, Indonesia and Brazil growing the fastest. There was also a huge growth of food and drink apps - such as UberEats and Grubhub. The number of sessions on such apps grew to 194 billion in 2021, according to the research - up 50% on the previous year. Health and fitness apps also saw growth, as the pandemic meant people couldn't always attend gyms or conduct group exercise classes. And reflecting greater emphasis on mental well-being, meditation apps such as Headspace and Calm proved popular - especially with young people, with the top five most downloaded seeing a 27% growth in 2021. Spending on dating apps surged past $4bn, a 95% increase since 2018. And countries with apps to help handle the Covid-19 crisis, whether vaccine passports or just information tracking, saw huge take-up. The NHS app used in England - where it acts as a record of vaccinations - was downloaded by 71% of the fully vaccinated population, while Malaysia's MySejahtera app saw 80% of this same demographic adding it to their phones. TRENDING