OUAGADOUGOU : The COVID-19 pandemic hit Africa's film industry hard, causing cinema shutdowns and production halts, but it also created new opportunities by boosting video-on-demand and streaming, participants in the continent's premier film festival said.
"Only 5 years ago in the Burkinabe countryside, people would gather in makeshift cinemas in a shaded straw hut with benches or mats on the ground, a solar panel and a television set," Sawagogo said. Video-on-demand subscriptions are projected to grow from 3.9 billion in 2020 to 13 million in 2025, turbocharged by the arrival on the continent of Netflix in 2019, the report said, citing Digital TV research.
He cautioned, however, that it would take several years for viewer habits to fully evolve as unlimited high-speed internet subscriptions become more affordable.
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