TOKYO — Toyota won’t be airing any Olympic-themed advertisements on Japanese television during the Tokyo Games despite being one of the IOC’s top corporate sponsors.
Chief Executive Akio Toyoda, the company founder’s grandson, will be skipping the opening ceremony. That’s despite about 200 athletes taking part in the Olympics and Paralympics who are affiliated with Toyota, including swimmer Takeshi Kawamoto and softball player Miu Goto.“There is a mixed public sentiment towards the Games," Takaya said.
The Tokyo Olympics, already delayed by a year, are going ahead despite the Japanese capital being under a state of emergency.
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