For centuries, societies have imposed rules upon what defines beauty - not just in the way one looks, but also how one thinks, feels, and acts. These rules may differ as you cross borders, and may evolve with time, but we can never seem to escape the existence of these ideals that determine how one should be to be deemed beautiful.
We think there’s no better time than now, for us to reevaluate this toxic outlook on beauty that has defined how we should look, feel, and act to be beautiful, when all eyes across the world would be scrutinising every player on display at the biggest competitive event in humanity. Biles shared about her struggles with beauty trolls, denouncing hate comments on her body and pledging to step away from the competition of beauty standards.
#NOCOMPETITION 美は #競争ではない をテーマにした @skii のキャンペーンに参加します。 #inpartnershipwithsk2 @simonebiles @jva_volleyball @mahinamaeda @liuxiang_xx @kasumi.ishikawa_official View this post on Instagram #NOCOMPETITION 美は #競争ではない をテーマにした @skii のキャンペーンに参加します。 #inpartnershipwithsk2 @simonebiles @jva_volleyball @mahinamaeda @liuxiang_xx @kasumi.ishikawa_official Maeda highlighted the toxic nature of a beauty competition that she never signed up for, but found herself stuck in.
SK-II hopes this campaign will spark a much-desired dialogue on challenging conventional beauty ideals, and inspire millions across the world to redefine their own perceptions of beauty.
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