Not this year, Mr Grinch: Mattel brushes off Christmas supply worries

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Not this year, Mr. Grinch: Mattel brushes off Christmas supply worries

Mattel on Thursday raised its 2021 sales forecast, saying it would overcome industry-wide shipping disruptions to ring in a strong holiday season steered by Barbie and Hot Wheels, sending its shares up 6 per cent in extended trading.

While demand for toys is at an all-time high, severe global supply chain bottlenecks have threatened to keep store shelves empty this holiday season, leaving retailers and suppliers scrambling for ways to speed up product shipments. Net sales rose 8 per cent to US$1.76 billion in the third quarter, as customers looking to keep their children entertained during the pandemic snapped up Hot Wheels cars and Barbie dolls.The Fisher Price baby toys maker also recorded a 50 per cent surge in sales of action figures based on characters from popular franchises such as"Masters of the Universe".

 

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