Nissan Motor Co on Wednesday unveiled the Ariya - an electric SUV and its first all-new global model in five years - hoping it will symbolize its road to recovery after more than a year of scandal and a precipitous decline into earnings losses.
"We were under orders from management not to make any compromises with this model as it represents where the company stands today and will lead to the Nissan of the future," Hikaru Nakajima, Ariya's chief engineer told reporters this week. Sales of the Ariya will begin in Japan from mid-2021. Sales in the United States, Europe and China will come later but Nissan has not disclosed a timeline.
The sources were not authorised to speak with media and spoke on condition of anonymity. A Nissan spokeswoman declined to comment on sales and production targets.Focused on expanding in emerging markets, Nissan let its vehicle portfolio age but the strategy has tarnished the automaker's brand, pummelled sales and sapped profitability over the past two years.
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