As a former music manager who once counted Elton John, Beyonce and Guns N’ Roses as clients, Merck Mercuriadis has an eye for talent and a knack for identifying trends.
Now he is looking at another emerging technology for music: non-fungible tokens, one-of-a-kind digital assets - frequently artwork, photos, videos or digital files - that are traded on the blockchain. Mercuriadis said the blockchain, which keeps a ledger of transactions across a network of computers, can bring a new level of transparency to music royalties.
NFTs also could provide a new type of collectible for music fans, such as music or videos, for the same price as a traditional tour book sold at concerts, Mercuriadis said. These more engaging experiences are “an important part of the future,” Mercuriadis said. “Once the pandemic hit, it really proved the point that Merck made about those songs, as far as being a reliable asset,” said Rodgers, a Grammy-winning singer, songwriter and record producer who advises Hipgnosis. The opportunity has attracted institutional investors, including Investec Wealth & Investment, Aviva Investors and the Church of England.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:
Singapore Latest News, Singapore Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Korean actor Gong Yoo joins Instagram with a squid photo as his first post (get it?)Is that a reference to his role in the hit Netflix series, Squid Game?
Source: ChannelNewsAsia - 🏆 6. / 66 Read more »
Omicron Carries Scary Mutations. That Doesn't Mean They Work Well Together.The omicron variant of the coronavirus has alarmed many scientists because of the sheer number of genetic mutations it carries — about 50 in all, including at least 26 that are unique to it. But more does not necessarily mean worse: Mutations sometimes work together to make a virus more fearsome, but they may also cancel one another out. “In principle, mutations can also work against each other,” said Jesse Bloom, an evolutionary biologist at the Fred Hutchinson Cancer Research Center in Seattle
Source: YahooSG - 🏆 3. / 71 Read more »
Global stocks rally set to moderate next year, correction likely - Reuters pollBENGALURU : Global stocks will shake off recent weakness and rise over the next 12 months but at a more tempered pace than this year's rally, found a Reuters poll of equity analysts who also said a correction was likely in the next six months.Uncertainty around the virulence of the Omicron coronavirus var
Source: ChannelNewsAsia - 🏆 6. / 66 Read more »
Indonesia Pertamina Geothermal plans IPO in Q2 next yr - ministerJAKARTA : Indonesian power company PT Pertamina Geothermal Energy, a unit under state energy company Pertamina group, will launch an initial public offering in the second quarter of next year, a minister said on Thursday.The IPO will help the company expand its businesses amid expectation of rising demand
Source: ChannelNewsAsia - 🏆 6. / 66 Read more »
Vietnam's VietJet to launch direct flights to Moscow next yearHANOI : VietJet Aviation will launch direct services between three of Vietnam's cities and the Russian capital Moscow from mid-2022, its first-ever direct flights to Europe, the airline said on Thursday.The flights will connect Moscow with Hanoi, Ho Chi Minh City and Nha Trang, from July 3, using Airbus A
Source: ChannelNewsAsia - 🏆 6. / 66 Read more »