New price transparency guidelines to stamp out fake discounts, hidden add-on fees in ads to kick in Nov 1; Govt studying stronger consumer protection enforcement

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Price transparency guidelines kick in Nov 1; Government studying stronger consumer protection enforcement

SINGAPORE - Businesses that engage in misleading advertising practices have two months to clean up their act.

This comes as the CCCS is looking at beefing up its enforcement powers in administering the Act, including the possibility of being able to impose financial penalties without having to go through the courts. 1. Drip pricing This refers to the practice of adding fees on to an advertised price during the transaction process. One common practice is excluding booking and credit card fees from the advertised price, and using pre-ticked boxes that require consumers to opt out of add-ons.

3. False discounts Advertising a false discount off the usual price of a good or service. Strike-through pricing, where the original price is crossed out adjacent to the sale price, is one common method. The full guidelines were published on CCCS's website on Monday after a public consultation exercise which drew 26 responses.

He said the watchdog will look into businesses that are very persistent in their errant practices, adding:" despite chances like Case approaching you and giving you chances to change and you don't, then we will take action."

 

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