New iPhone may be coming as locked-down consumers seek bargains

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Apple is widely believed to be set to release a reduced-priced handset as early as this month.

Despite a pandemic-induced global economic crisis, Apple is widely believed to be set to release a reduced-priced handset that aims to fill a gap in its lineup, as early as this month.

"While launching a mid-cycle budget/entry-level smartphone into the backdrop of a consumer global lockdown and unprecedented pandemic will be head scratcher to some, we note that Apple is viewing this as a low volume, low touch release with little fanfare as the phones are already ready to ship," Wedbush Securities analyst Daniel Ives said in a research note.

"People might have less money to spend, but at the same time they want better technology," said Creative Strategies analyst Carolina Milanesi. "We are getting into the season," Milanesi said of escalating rumors that Apple and Google are poised to announce new handsets.

 

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