New esports network VENN aims to bring 'gaming as a lens into pop culture'

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REUTERS: A new, 24/7 esports gaming network called VENN that aims to blend pop culture and gaming was announced on Tuesday, after generating US$17 ...

REUTERS: A new, 24/7 esports gaming network called VENN that aims to blend pop culture and gaming was announced on Tuesday, after generating US$17 million in seed round funding.

Co-founders Ariel Horn and Ben Kusin told Reuters that the venture will launch sometime in mid 2020 and is angling to be a"universal network" with programs like first-run esports events, reality shows, documentaries and game shows."You have this US$150 billion-a-year industry that has no TV network," said Kusin, former Global Director of New Media at Vivendi Games.

Popular esports streaming services like Twitch, which is owned by Amazon, and Mixer, which is owned by Microsoft, are among the platforms VENN is aiming to be distributed on, according to Horn, along with YouTube, Roku, Hulu and Apple TV.Investors include Kevin Lin, the co-founder of Twitch, and Mike Morhaime and Marc Merrill, the co-founders of Blizzard Entertainment and Riot Games, respectively, among others in the gaming, sports and business industries.

"We can see that gaming is having a moment," said Horn,"We can tell there's this incredible groundswell around gaming and awareness is at an all-time high."

 

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