Singapore — An advertisement for a laundry capsule from Japan is baffling and amusing netizens, especially since it claims that using it is so simple that, well… “even men can do it.” Oof! KA Singapore recently launched an advertisement for its 4in1
Singapore — An advertisement for a laundry capsule from Japan is baffling and amusing netizens, especially since it claims that using it is so simple that, we
Oof!KA Singapore recently launched an advertisement for its 4in1 Laundry Capsule over social media.- Advertisement -It begins with a confused-looking man clumsily spilling detergent, when a woman’s voice tells him “Dear, just Ka it!”And so, instead of having to deal with measuring the right amount of detergent and pouring it out, he just has to throw the capsule into a washing machine.
The brand claims it has Japan’s number one “ultra-concentrated formulation” to fight dust mites and bacteria, with “ten times cleaning power.”The ad shows the man simply tossing the capsule into a washing machine while listening to his headphones and working on his laptop, also while spinning around playing with his little girl, and while pretending to be James Bond.
- Advertisement -FB screengrab: KA SingaporeAt the very end of the ad comes the line “Even men can do it!”, which the company also used as a hashtag on its Facebook account.The Facebook post also says “Now anyone can do the laundry with just 1 capsule!” headtopics.com
One commenter asked Ka about its “need to portray men as incompetent buffoons?” Read more: The Independent »
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