Netflix is spending 30b rupees on Indian content: CEO

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We’ll be curating stories from management guru John Bittleston and making them free to read.Mr Hastings has said Netflix's goal is to attract 100 million customers in India - almost 25 times its estimated subscriber base there as of this year. The world's second-most populous country is a priority for the company, which is effectively blocked in China.

Disney's Hotstar, which is already the leader in India, will get a boost soon when the entertainment giant eventually introduces Disney+, a new streaming service it started last month in some markets. With a market that could hit almost 850 million smartphone users by 2022, compared with about half a billion now, India is drawing all the major global players as well as a slew of local streaming firms backed by Bollywood production houses.

The US$500 million Indian video-streaming market could grow to 10 times that size by 2023, according to a report by the Boston Consulting Group last year. Highlighting the competition, Apple Inc jumped into the market in September with its Apple TV+, while Walmart Inc's local asset, Flipkart Online Services Pvt, unveiled its plans in August to start a free Indian video streaming service. BLOOMBERG

 

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