Nestle said on Monday it would appeal a Dutch court's ruling that prohibits the Swiss food giant from selling its plant-based burgers in Europe under the"Incredible Burger" name after a challenge from U.S.-based Impossible Foods.
Last week, the District Court in The Hague granted an injunction filed by Impossible Foods to prevent Nestle from marketing its burgers as"Incredible" after arguing that the signage bore a strong visual, phonetic and conceptual resemblance to the U.S. company's EU trademark and could confuse consumers.
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