Money Choice: Confessions of a serial entrepreneur

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Victor Tan, who has started about 15 businesses over nearly 20 years, shares the not-so-glamorous side of entrepreneurship.

SINGAPORE — Some people are happy to work in an office job their whole lives. Some people set up a business to scratch an entrepreneurial itch they had. Victor Tan, 58, has started about 15 businesses over nearly 20 years.

Over ten years, Urban&Co had 30 stores in seven countries. Things were going well for us, and we decided to move to the U.S. because we had an opportunity to venture into the market there. We opened two stores there but had to call it quits after about two years because we were undercapitalised. Hence, we moved back to Singapore.

That same year, I set up TwoFace Pizza & Taproom, which transformed the space of an empty coffee shop in the evening into a bar. TwoFace was one of my best creations – we were full of customers from our second day. But all good things have to come to an end, and for us, that came in the form of the landlord tripling the rent. This also coincided with some health struggles, and so I decided to shut it down even though we were at our peak.

However, if given the chance, I would love to revive TwoFace. It’s tough to find a suitable location because of how unique TwoFace’s concept is, but I’m always on the look-out for one.

 

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