Microsoft-Activision deal: Key things to know

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SAN FRANCISCO — Microsoft on Tuesday (Jan 18) unveiled its big-ticket plans to buy US video game powerhouse Activision Blizzard, a record-smashing acquisition in the gaming sector.

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The merger, which is expected to be finalised next year, would beef up Microsoft's muscle in the booming game market while playing to its strengths in software and cloud computing.Merging with Activision will make Microsoft the third-largest gaming company by revenue, behind Tencent and Sony, according to analysts.

Japanese consumer electronics colossus Sony has been increasingly relying on its PlayStation consoles and games for revenue — as Sony studios crank out titles to play on its hardware. Gaming platforms Roblox, Minecraft and Fortnite have created universes where playing is just one dimension among several.

"Gaming is the most dynamic and exciting category in entertainment across all platforms today and will play a key role in the development of metaverse platforms," argued Microsoft boss Satya Nadella in his statement on the deal.A merger would lay Activision's troubles regarding the treatment of women in the workplace at the feet of Microsoft's game chief Spencer.

"That was a painful moment in our history of Xbox," he said."I believe we're stronger now because of that event, not that I would choose to repeat that event if I had that choice."An acquisition of Activision could help Microsoft shore up weaknesses when it comes to mobile games and esports.

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